Collect Better Data: 5 Quick Wins Any Team Can Start Today

You can't improve what you can't measure. Thankfully, you don't need a massive data lake to get started.

5 Quick Wins

• Turn on built-in analytics in tools you already pay for (Google Workspace, Office 365).
• Log customer questions from email and chat into a shared spreadsheet—these become training data later.
• Add optional survey fields at checkout to capture why customers buy.
• Save raw sensor data from machinery to inexpensive cloud storage for future predictive maintenance.
• Tag website events (clicks, scrolls) in Adobe or Google Analytics for deeper funnel insights.

Department-By-Department Ideas

“Collect just enough data to answer a business question—nothing more, nothing less.”